Asus Zenfone 12 Ultra review: Outmatched in crowded high-end market

The Zenfone 12 Ultra isn't officially available in the US. However, after reviewing the ROG Phone 9 Pro Edition, we wanted to see how similar the two phones are this year. This is likely why Asus isn't selling the Zenfone in the US. It's too similar to the ROG now that they share a similar design (the days of the small Zenfone appear to be over). That's why the Zenfone is Ultra. It's large like the ROG Phone, though the Ultra moniker doesn't mean much since the smaller Zenfone design disappeared with the 10. This sums up the Zenfone 12 Ultra, a device that wants to be more than it is but isn't.