BBB told Apple to modify or discontinue certain Apple Intelligence feature claims

Apple's artificial intelligence rollout has been anything but smooth, so much so that the BBB's National Advertising Division spurred the company to rethink its claims to customers.Apple's promoting of Apple Intelligence features branded as problematic by BBB's NADApple's had a rough time trying to get its artificial intelligence, which it calls Apple Intelligence, into the hands of its customers. Between backlash over incorrect notification summaries and multiple delays, it seems like Apple can't catch a break.On Tuesday, the Better Business Bureau's (BBB) National Advertising Division (NAD) released a statement chiding Apple for dishonest advertising. The division had launched an inquiry into the matter after receiving claims that the company had been promoting features that did not yet exist. Continue Reading on AppleInsider | Discuss on our Forums

Apr 22, 2025 - 16:26
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BBB told Apple to modify or discontinue certain Apple Intelligence feature claims
Apple's artificial intelligence rollout has been anything but smooth, so much so that the BBB's National Advertising Division spurred the company to rethink its claims to customers.

Person presenting various Apple software features on a large screen, including Siri updates, writing tools, image playground, and natural language search, in a futuristic room.
Apple's promoting of Apple Intelligence features branded as problematic by BBB's NAD

Apple's had a rough time trying to get its artificial intelligence, which it calls Apple Intelligence, into the hands of its customers. Between backlash over incorrect notification summaries and multiple delays, it seems like Apple can't catch a break.

On Tuesday, the Better Business Bureau's (BBB) National Advertising Division (NAD) released a statement chiding Apple for dishonest advertising. The division had launched an inquiry into the matter after receiving claims that the company had been promoting features that did not yet exist.


Continue Reading on AppleInsider | Discuss on our Forums