Digg is returning, and it already wants you to pay to reserve your username

About a month ago, Kevin Rose announced that he bought back the social media site Digg, with plans to rebuild the site to take on Reddit, with the help of Reddit co-founder Alexis Ohanian. While it may be a noble cause to build an alternative to Reddit's hate-filled front page (it's gotten so bad that Reddit is now penalizing anyone who upvotes hateful content), Kevin is the one who sold Digg in the first place, but at that point the mass migration to Reddit had already happend thanks to a failed redesign, a redesign that happened under Kevin's watch. And then there is Alexis Ohanian, who reportedly sold Reddit to Conde Nast for a lowly $10 million, and we've since seen what Conde Nast has done with the site.