HBO Max doesn’t need a new name
On March 10th, 2023, I said HBO Max didn’t need a name change. At the time, rumors said Warner Bros. Discovery would drop the “HBO” … The post HBO Max doesn’t need a new name appeared first on BGR.
On March 10th, 2023, I said HBO Max didn't need a name change. At the time, rumors said Warner Bros. Discovery would drop the "HBO" part and call the service "Max." Just Max.
Fast-forward to May 14th, 2025, and Warner Bros. Discovery announced that Max will be rebranded to HBO Max this summer, probably because HBO Max never needed a name change:
Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach – leaning heavily on consumer data and insights – to best position itself for success.
Yes, it was dumb to dump "HBO" and its strong brand like that.
The original story follows:
HBO Max's parent company Warner Bros. Discovery Inc. reportedly wants to change the name of its Netflix competitor to Max, in addition to content and price changes for the streaming service. According to a new report, Warner believes that the HBO particle of the name is off-putting, preventing new subscribers to join the service. That's why they will supposedly cut the HBO part and call the service Max.
As a long-time HBO subscriber who valued HBO content even before there was a streaming option, I think that's the wrong path to take. Especially considering the confusing days of the service.
The post HBO Max doesn’t need a new name appeared first on BGR.
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HBO Max doesn’t need a new name originally appeared on BGR.com on Wed, 14 May 2025 at 11:14:08 EDT. Please see our terms for use of feeds.
