How Google can (and should) humiliate Apple with Gemini on Pixel 9

I’m a longtime iPhone user who is also interested in AI experiences like ChatGPT. Until last week, I was fine with Apple being behind rivals … The post How Google can (and should) humiliate Apple with Gemini on Pixel 9 appeared first on BGR.

Mar 17, 2025 - 19:24

How Google can (and should) humiliate Apple with Gemini on Pixel 9

I'm a longtime iPhone user who is also interested in AI experiences like ChatGPT. Until last week, I was fine with Apple being behind rivals with its Apple Intelligence features. I was also okay with waiting for Apple to deploy its AI features in Europe.

But it turns out that the Apple Intelligence feature I was most looking forward to, the smarter Siri, is vaporware. Suddenly, the gap between Apple and its rivals is incredibly large.

Apple's AI misstep is easily the biggest fumble in AI tech since ChatGPT became viral in late 2022. Google Search AI Overviews recommending glue on pizza looks like a minor glitch in comparison. I wish Siri AI could make such mistakes.

I didn't mention Google accidentally. Gemini is a big win for the company in light of the Apple Intelligence mess. Given Google's massive lead, Gemini was always the superior product. But Apple delivered a vision at WWDC 2024 that not even Google could match.

All generative AI software solutions are getting to a place where AI behaves increasingly like a personal assistant, where AI agents do things on your behalf. That was what Apple said Siri would do in iOS 18. After last week, it's unclear whether we'll have to wait until iOS 19, iOS 20, or later for that sort of advanced Siri functionality in Apple Intelligence.

That's why I agree with John Gruber's take that Google has a massive and potentially unique chance to humiliate Apple Intelligence at I/O 2025 in May without ever mentioning Apple, the iPhone, or Apple Intelligence by name. It should totally do it, too.

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