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MacBook shipments soared in 2025 but tariffs played a bigger role
Apple and other PC makers posted big shipment gains in early 2025 compared to 2024, but the numbers hide a deeper story.MacBook ProAccording to Counterpoint Research, global PC shipments rose 6.7% year over year in the first quarter of 2025, reaching 61.4 million units. That headline figure, though, deserves a closer look.Much of the uptick came from vendors rushing to ship products before new U.S. tariffs take effect, meaning the spike reflects inventory movement, not consumer demand. Continue Reading on AppleInsider | Discuss on our Forums
Apple and other PC makers posted big shipment gains in early 2025 compared to 2024, but the numbers hide a deeper story.
MacBook Pro
According to Counterpoint Research, global PC shipments rose 6.7% year over year in the first quarter of 2025, reaching 61.4 million units. That headline figure, though, deserves a closer look.
Much of the uptick came from vendors rushing to ship products before new U.S. tariffs take effect, meaning the spike reflects inventory movement, not consumer demand.
Continue Reading on AppleInsider | Discuss on our Forums
MacBook Pro
According to Counterpoint Research, global PC shipments rose 6.7% year over year in the first quarter of 2025, reaching 61.4 million units. That headline figure, though, deserves a closer look.
Much of the uptick came from vendors rushing to ship products before new U.S. tariffs take effect, meaning the spike reflects inventory movement, not consumer demand.
Continue Reading on AppleInsider | Discuss on our Forums
