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Most people watch YouTube on their TV, and that makes YouTube Shorts seem glaringly out of place
Who actually watches Shorts on TV?
YouTube has always been able to adapt to the dominant platform of the time throughout its 20-year life. From desktop PCs to mobile phones, (Remember how the original iPhone came with YouTube preinstalled?) it's been a staple of our digital lives. But YouTube CEO Neal Nohan's 2025 annual letter highlighted a fascinating fact; TV is now the primary device for YouTube viewing in the US.
