Netflix's ad-enabled strategy has drawn quite a crowd

Netflix first introduced its ad-supported subscription tier back in 2022, and it has been growing steadily since, with a big spike over the last year that more than doubled its numbers (via The Verge), going from 40 million in May 2024 to 94 million in May 2025. That's a big jump, which clearly shows many streaming customers are willing to deal with ads in their content if it means they can save some money on a cheaper plan subsidized by advertisements.