SSD marketing terms that don’t mean what you might think

When it comes to marketing SSDs, manufacturers don't have much to talk about besides the read/write speeds and PCIe generation of their drives. So, they need to cook up some crafty marketing terms to advertise "features" that make their SSDs seem better than they are. These features aren't non-existent — they do exist on the drive, but they might not always be what you think they are. Brands often invent fancy names for technologies commonplace on nearly every SSD, making consumers believe they're buying a truly innovative product.