The next ad you hear on Spotify might be AI-generated
Tapping into that audience engagement

Spotify has been a two-tier music streaming app for years, offering most of its core features for free so long as you put up with advertisements. Premium subscribers get an ad-free experience with other conveniences like custom playback sequences, unlimited repeats, and more. While we wait for a new tier for lossless quality streaming, Spotify is equipping its advertisers with an AI tool in a bid to keep its ad revenue climbing.