The wild and wonderful story of World Backup Day
Sometimes, a joke is all you need to start a movement.

Our modern, digital lives churn out terabytes and terabytes of data per day, and most of it is pretty important to us. Those photo rolls of memories with friends and family, important documents, and other files are all kept on storage drives, but what happens if a drive dies? With data recovery being time-consuming, expensive, and not always reliable, it's already too late to worry about keeping a backup copy on another device.