Why we keep paying for subscription streaming services and how to break the cycle

It's safe to say that the sun is setting on the empire of cable TV. From a peak of around 100 million subscribers in the mid-2010s to around 68 million today, cable TV's decline has been precipitous. At the same time, the world's largest streaming provider, Netflix, has around 66 million US subscribers and over 300 million worldwide. Still, even as streaming's star has been ascendent, it's beginning to be a victim of its own success.