Amazon begins locking some high-end GPUs behind Prime paywalls, and I'm not feeling great about it

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Apr 4, 2025 - 05:07
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Amazon begins locking some high-end GPUs behind Prime paywalls, and I'm not feeling great about it

To say people have been voracious over the latest GPUs is a bit of an understatement. Even the GTX 5090, which featured an eye-watering MSRP of $2,000, sold so well that retailers had to begin selling it way above the regular price just to prevent it from selling out. Now, Amazon has revealed its master plan: restricting some card sales to Prime subscribers