Consumers make their voices heard as Microsoft's huge venture flatlines in popularity

In January 2024, we saw Microsoft begin to change gears. After sitting on the sidelines in the AI war, the company began to slowly, but surely, develop its Copilot assistant into an artificial intelligence using LLM technology. Fast forward today, and Microsoft has offered us the works: Copilot Pro subscription plans, Copilot+ devices with NPU built in, and a dedicated Copilot key on the keyboard. We've also seen the AI assistant pop up in all kinds of apps, from the Office suite to Edge.