David and Goliath: Does Big Tech's grip on the emerging XR market exclude start-ups from success?

This founder thinks so

Feb 17, 2025 - 20:45
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David and Goliath: Does Big Tech's grip on the emerging XR market exclude start-ups from success?

Blurring the line between the real and virtual worlds has been on tech giants' minds for decades. The Google Glass project may have been ahead of its time, but it failed to take off. Now, the company is taking another wholehearted swing at mixed reality, with the Android XR operating system announced late last year. This Android-based OS can power headsets styled like the Meta Quest and is geared to support lighter tech like smart glasses in due course.