Google could acquire eye-tracking startup

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Mar 12, 2025 - 10:08
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Google could acquire eye-tracking startup

It has been over a decade since we were first introduced to Google Glass, the device that was created way before its time, and we’ve grown quite nostalgic about it. In our initial review of the Explorer Edition from 2013, we called it “a beta product from the future.” We didn’t mince words when we said that the Glass is a “category-defining product that will quickly become the template for all other devices of its type going forward,” but we may have overshot its applicable uses at that time. After years of it being marketed as an enterprise-only device, Glass was finally killed in 2023 to a crowd of very few onlookers. However, in the decade between both events, virtual reality and, by extension, smart glasses had evolved and have continued to evolve massively. There are plenty of smart glasses on the market today, and it looks like Google is about to dive back into the world very soon.