High-tech fridge startup Tomorrow shuts down, founder cites consumer hardware headwinds

Tomorrow, a Seattle startup that aimed to build a high-tech refrigerator to extend the life of produce, is shutting down.

In a LinkedIn post, Tomorrow founder Andrew Kinzer cited difficulties with consumer hardware in the current macroeconomic climate.

“Right now — maybe more than at any point in the past decade — consumer hardware is a tough sell for investors, and fluctuating tariffs only add more risk to the equation,” he wrote.

Kinzer, who previously co-founded sales tech giant Outreach, was developing technology that used a cooling system to reduce water loss in produce.

The idea was to equip its refrigerator with both the water tech and a computer vision system to keep track of contents.

GeekWire wrote about Tomorrow last year when the startup emerged from stealth mode.

“It’s incredibly hard to walk away after investing so much time, energy, and passion,” Kinzer wrote. “The feedback we received from customers, partners, and advisors reinforced the need for this product, and it’s tough knowing this vision won’t come to life — at least not right now.”

The startup had four employees and was self-funded.

“In the end, what we regret most aren’t the swings we took and missed — it’s the ones we never took at all,” Kinzer wrote. “So get after it.”