Instagram could split Reels into its own app to double down against TikTok
The battle for short videos continues
TikTok has been under intense pressure in the US since the start of 2025. ByteDance, the app's parent company, is facing demands from President Trump's administration to sell its US operations. The app was even taken down briefly in mid-January before being restored with a 75-day extension to find a buyer. But the uncertainty hasn't stopped other companies from trying to take advantage of the situation.
