Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

Vancouver, B.C.-based startup Opal raised a $1.5 million pre-seed round led by Seattle venture firm Founders’ Co-op and Exit North Ventures. Axios first reported the funding.

Feb 25, 2025 - 20:23
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Opal, a Vancouver startup that automates back-office tasks for ad agencies, raises $1.5M

Vancouver, B.C.-based startup Opal raised a $1.5 million pre-seed round led by Seattle venture firm Founders’ Co-op and Exit North Ventures. Axios first reported the funding.

  • Founded last year, Opal automates back-office tasks for ad agencies. Its software handles contracts, e-signatures, accounts receivable, and ad spending. The company also offers credit cards to be used for specific merchants or use cases.
  • The startup is led by Alex Steele, who previously founded media buying agency Easy Agency.
  • Other investors include Ian Crosby, who previously co-founded and led bookkeeping service Bench.