Roblox wants you to watch Google ads to earn in-game rewards

Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million). It's the biggest gaming platform in existence, with 380 million active users a month. It's also a cash cow, pulling in $3.6 billion of total revenue in 2024, up 29% from the previous year, and since Roblox is a platform where anyone can build a game and monetize it, it paid out $923 million to its community in 2024. As you can imagine, monetization opportunities are a big part of Roblox, and the company has been busy adding new ways to sell things.