Snapchat's first-ever generative AI Lenses for video are here

Snap is doubling down on AI-powered creativity, this time bringing generative magic to video. After showing off an on-device image diffusion model that powers real-time AR effects, the company is now rolling out its first-ever generative AI Lenses for video. Built on Snap’s own AI model, these new Lenses promise a more immersive and interactive experience, pushing the boundaries of what’s possible in augmented reality.