Spain’s new anti-deepfake law gives massive fines for unlabeled AI content

Since ChatGPT first went viral and made generative AI a must-have tool, I’ve said I’m not worried about an AI apocalypse or AI taking our … The post Spain’s new anti-deepfake law gives massive fines for unlabeled AI content appeared first on BGR.

Mar 12, 2025 - 18:01

Spain’s new anti-deepfake law gives massive fines for unlabeled AI content

A screenshot showing an anti-Kanye deepfake AI video featuring the face of Scarlett Johansson and other celebrities.

Since ChatGPT first went viral and made generative AI a must-have tool, I've said I'm not worried about an AI apocalypse or AI taking our jobs. These are real problems that we have to deal with, yes, but there was a more pressing AI issue that needed fixing — and it still does.

In their hurry to woo the world with new AI tricks, AI companies left and right came up with all sorts of generative AI features, including tools that let you edit images, create fake photos, and generate audio and video with a text prompt. Most of them came up with these features without fixing the glaring problem: AI-generated images and videos can be abused to mislead public opinion.

We've seen tech firms develop standards for labeling AI-generated content, but their solutions still fall short. AI content isn't immediately obvious, and it's not always watermarked. You might have to inspect a file to see whether metadata mentions AI.

The ease of use of genAI products to edit images and create videos from scratch means anyone can make content without having knowledge of advanced software, which was a prerequisite in the pre-ChatGPT era. That's how we end up with deepfakes like the anti-Kanye clip that went viral a few weeks ago. The clip featured a deepfake of Scarlett Johansson, which the actress quickly criticized, urging the US government to pass legislation to prevent such abuse. That clip went viral just a few days after the US refused to sign an AI safety statement at the AI Action Summit in Paris.

While the Trump administration made it clear that it's not interested in heavily regulating AI, other countries are taking a different approach. Spain has a new law that will hit companies with fines of up to $38 million, or 7% of their annual turnout, for AI content that's not properly labeled as such.

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