TikTok is making missing child alerts impossible to miss across the US
Helping find missing kids faster

TikTok teamed up with the National Center for Missing & Exploited Children (NCMEC) last August to test out Amber Alerts right in its app, starting in Texas. The goal was to boost awareness and speed up responses when kids go missing. After a successful trial run, TikTok is now rolling out the feature nationwide, making sure these alerts show up directly in users’ feeds where they’ll actually see them.