What is a super app?

A super app combines services and apps that users can access in one big app (hence the name "super app"). An analogy would be Amazon Prime Video, accessed via Fire TVs, Amazon's premium streaming offerings, and online/in-app. On Amazon Prime Video, you can subscribe to a set of channels and services without leaving the app. A super app works similarly. It's an all-in-one platform experience. It sounds handy and great for the user experience, but why hasn't it made its way over to the US? We review what a super app is and why it hasn't gained traction in the US and other countries.