Where to buy the Fujifilm X100VI: current delivery estimates and the best retailers

Trying to get a hold of a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is easily one of the most successful camera launches we've seen for a long time, with demand massively outstripping supply.

It's been almost one full year since release, and unsurprisingly - most retailers still have this camera on backorder. We've seen brief glimmers of hope over the past few weeks, however, with actual in-stock cameras cropping up at major retailers in the UK. Over in the US, all signs are pointing to reduced wait times, too.

I've outlined the best retailers to check out just below - which includes both regions that I've just mentioned. It's worth checking each retailer as this page is I sometimes don't have this page updated in time for the new stock drops - and you never know, right? I've also included what I think is the best route for securing a camera in the US just below - as well as a few alternative models that we've personally reviewed here at TechRadar if you don't want to wait it out.

From our ongoing research, it seems that most of the people who were lucky enough to preorder a camera back in February 2024 have now received a camera. There may be a few exceptions where this isn't the case, however, which proves just how popular this camera is right now.

The Fujifilm X100VI retails for $1,599 / £1,599 at all retailers right now, which we don't expect will change for a long, long time due to this camera's popularity. If you're interested in a full run-down of the camera, check out our recently published Fujifilm X100VI review for our detailed thoughts.

Where to buy the Fujifilm X100VI

Current delivery estimates

The Fujifilm X100VI is officially over one year old but it's still impossible to find reliable delivery estimates for this camera. The stock situation is particularly bad in the US right now, with no retailers currently listing solid delivery estimates on their sites. By all accounts, you're still looking at a multi-month wait list if you place an order in at one of the major retailers. The sole exception to this is Best Buy, but it's still tricky to get stock without some hoops to jump through (more on this just below).

If you're over in the UK you may have more luck in terms of wait lists. Right now, both Jessops and Park Cameras have estimated delivery estimates of late March, which means that the wait list could potentially be as little as a few weeks. I say this with a lot of caution, however, since I've seen these estimates change dramatically at several retailers over the past few months.

Pro tip: people have had luck at Best Buy

• Head on over to Best Buy if you're in the US
• Open a live chat with a sales representative
• Ask a sales rep to search for local stock
• Try both Silver and Black colors
• Alternatively, ask the rep to sign you up for notifications
• Has this tip worked? Feel free to comment on this page!

If you're stuck in the US, there is one trick you can try, however. This is one thing that I've been keeping an eye on over at the official Fujifilm sub-Reddit and it seems that an increasing number of people are having luck with this method.

The steps here involve using Best Buy's 'Shop with an Expert' feature to directly contact a sales representative. While you'll have to jump through a few hoops here, a sales rep can help you track down stock at the various Best Buy branches and potentially set you up with an invoice.

Note that you may have to keep trying this method over several days to secure a camera but it's worth trying in my opinion. Unless you're dead-set on a particular color, I'd also recommend inquiring about both Silver and Black as several Redditors have reported that widening your search can help you get your hands on an X100VI.

Be aware: X100VI scalpers are active

The Fujifilm X100VI has been surfacing on eBay as well as other auction sites recently for well over the launch price - up to $5,000 if you can believe. Take note, several well-known (and usually reputable) camera trading sites also have stock for marked-up prices, which is kind of a bummer to be honest. While not quite as bad as the prices on eBay, I'd definitely recommend holding off buying from one of these sites - even if you're desperate.

For example, if you happen to have $5,000 lying around to spend on a camera then there are amazing options from other brands, including some of the best compact cameras money can buy (hint: Leica Q3). We're also huge fans of Fujifilm's other cameras here at TechRadar - several of which offer specs that are just as good as the Fujifilm X100VI if you don't mind opting for something less compact.

Fujifilm X100VI: buying advice

What else can you do? Here's our advice

1. Call around at local retailers

This is a tried-and-true tip that we've used previously to snag stock on in-demand tech like the PlayStation 5 and graphics cards in recent years. Often, local retailers have smaller wait lists for recent releases and sometimes, just sometimes, you'll even find in-stock items hiding in the backrooms. Conversely, these retailers also tend to receive less stock when products are shipped so it's often a fine line to tread when actually placing an order. It doesn't hurt to call around, however, and this tip also applies to larger stores that have local brands like Best Buy.

2. Keep an eye on Amazon

Amazon and to a lesser extent, Best Buy, tend to release stock for in-demand products on a semi-regular basis. Unlike most photo specialist stores - which are still operating on a first-come-first-serve preorder basis - these stock drops are for items that are fully in stock and ready to ship immediately. The issue is that there's usually no prior warning for these stock drops and they also tend to be available in extremely limited numbers. It's well worth adding an item to your wishlist and checking in regularly at Amazon if you're willing to wait it out, however.

3. Check out other cameras

The X100VI is undoubtedly the camera of the moment (and for good reason) but there are fantastic alternative cameras to consider if you don't want to wait. I recently wrote a piece on seven excellent alternatives to the Fujifilm X100VI that's well worth reading if you want a detailed run-down of a few other options, but I'll also summarize here.

If you want a high-performance alternative to the X100VI, you could opt for the Fujifilm X-T5. This flagship interchangeable lens body features many of the same bones as the X100VI under the hood - like the 40.2MP APS-C sensor, image stabilization, and the latest subject-tracking autofocus. The downside? It's a little pricey at $1,699 / £1,449 - and you'll obviously have to buy your desired lens separately. It also doesn't have the fancy hybrid optical viewfinder that's unique to the X100 series, so you'll arguably not get that same old-school feel. Image-wise, however, the cameras are identical, and we're big fans of the X-T5 at TechRadar (see our Fujifilm X-T5 review for more details).

For a cheaper Fuji alternative, you could consider either the Fujifilm X-E4 or Fujifilm X-T30 II - both of which are smaller-styled interchangeable lens bodies. They're last-gen models now, and subsequently only feature 26MP sensors, but they can be found for under $1,000 if you shop around on the used market and they both feature most of the brand's film simulation presets. Unfortunately, due to popularity, Fuji cameras are really, really over-priced on the second-hand market right now.

Outside of Fuji, there are compelling options in the form of the Ricoh GR III and Leica Q3. The Ricoh in particular offers fantastic tac-sharp images in a superbly pocket-friendly and affordable package. The Leica Q3 in comparison runs at an eye-watering premium but does offer the epitome of outright image quality thanks to its lavish 60MP full-frame sensor and Summilux 28mm f/1.7 lens. Another fantastic full-frame option to consider is the retro-styled Nikon Zf - a recent addition to the brand's line-up and one that's been extremely well-received. If you're interested, check out our Ricoh GR III review, our Leica Q3 review, and Nikon Zf review for more details.