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Apple’s iPhone launch shake-up could make life harder for Android rivals
By staggering its iPhone launches, Apple could end up reshaping the way Android brands time their own releases.
Credit: Robert Triggs / Android Authority
- Apple’s long-standing tradition of launching flagship iPhones in September may be coming to an end.
- Starting next year, the company is reportedly planning to split iPhone launches between the fall and the following spring.
- Apple’s release cycle refresh could have ripple effects on Android phone launches as well.
Apple is reportedly planning to do away with its long-standing tradition of launching all its latest iPhone models every September. According to The Information, the company is preparing a major shift in its iPhone launch strategy, one that could have a ripple effect across the entire smartphone industry.
