Are these colorful new $29 Bluetooth trackers the AirTag alternatives I’ve been waiting for?
This is the most complete Bluetooth tracker yet, and it's compatible with both Apple's and Google's networks.


It took years for Google to launch its answer to Apple’s AirTag and its successful Find My network, but now that the Find My Device network is here, a lot of companies are jumping on board to make compatible Bluetooth trackers. Chipolo and Pebblebee were some of the first, but more companies have joined them since, including Motorola with its excellent Moto Tag.
Chipolo is back again with its next-gen tracker, the POP (). This time, it aims to beat both Pebblebee and the Moto Tag at their own game. Like Pebblebee’s latest universal trackers, the POP is compatible with both Apple and Google’s networks, and like the Moto Tag, it offers a standalone app with extra functionality. It doesn’t have an ultrawideband chip (UWB), but it does have Bluetooth 6.0, which opens up the door for more precise finding. I’ve been testing it for over a week, so let me tell you what I think about it.