How GTA 6 Could Shake Up the Entire Gaming Industry
GTA 6's upcoming release has publishers shifting strategy, hoping for new prices and improved sales
Rockstar Games’ Grand Theft Auto 6 is one of the most highly anticipated video game releases of all time. With a confirmed Fall 2025 launch window, the industry is bracing for the game’s arrival, as publishers and developers carefully plan their own schedules around it. New data suggests that the sheer cultural impact of GTA could make it difficult for any competing release to gain traction.
