Is ChatGPT's Studio Ghibli craze a copyright timebomb? Here's the verdict from expert lawyers
Fans are using ChatGPT to generate artwork and memes in the iconic hand-drawn style of Studio Ghibli. But is it legal and sustainable?
- GPT-4o updated includes deeper training on a “variety of image styles”
- Users have created images replicating the hand-drawn look of Studio Ghibli
- Renders raise legal and ethical questions over the work of living artists
Fans are using OpenAI's latest generative model to create images which imitate the distinctive hand-drawn style of Japanese animation house Studio Ghibli. Creatives have questioned whether this is ethical, as artists such as studio founder Hayao Miyazaki are still alive. Legal experts suggest the style itself isn’t protected, but its usage might be.
If you’re a regular on X or Instagram, chances are your feed’s been flooded this week by images that look like scenes from Spirited Away. But these imitation animations aren’t the work of famed Japanese company Studio Ghibli: they’re from ChatGPT. And that has some copyright experts sounding the alarm.
Just a few days ago, OpenAI released the latest version of GPT-4o, the generative AI model which underpins ChatGPT. That update introduced more accurate text rendering, the ability to understand more complex prompts and – crucially – deeper training on a “variety of image styles”.
Within hours of the update, fans were using ChatGPT to create pictures which emulated the art style of different animations. The most common kind of recreation? Renders that bore an uncanny resemblance to the dreamy, hand-drawn aesthetic of Studio Ghibli’s work.
Users have given the Ghibli treatment to everything from popular memes to political figures. But with ChatGPT now apparently able to replicate such an iconic look with ease, there are serious question marks over the legality – and morality – of its usage. Does the Ghibli craze breach copyright? And is it ethical to imitate a living artist? We’ve asked expert lawyers and broken down all of the issues this short explainer.
The debate: users flood social media with AI-generated Ghibli memes
Fan art is nothing new. For as long as there have been animations, fans have created replica artwork. These community creations are usually tolerated by animation houses such as Studio Ghibli, as long as they aren’t used for commercial purposes. Imitation is the sincerest form of flattery, after all.
OpenAI’s latest GPT-4o update changes that. Now, anyone can generate or transform an image into a Ghibli-style scene. What would previously have taken hours can now be achieved in a matter of seconds. Users can emulate art styles with no appreciation of the effort that it would take to a seasoned animator to create the same scene.
Ghibli style memes taking over the internet
