Karma bets on EREVs and ultra-luxury for its latest reboot
Marques McCammon has a lot to prove. He’s president of Karma Automotive, a position he began in 2023, taking the lead of a company that’s had a turbulent history, to say the least. He has an aspirational goal: to make Karma into America’s ultra-luxury vehicle manufacturer. “There is not an Aston, Ferrari, McLaren, or Lamborghini […]
Marques McCammon has a lot to prove. He’s president of Karma Automotive, a position he began in 2023, taking the lead of a company that’s had a turbulent history, to say the least. He has an aspirational goal: to make Karma into America’s ultra-luxury vehicle manufacturer. “There is not an Aston, Ferrari, McLaren, or Lamborghini class of vehicle in the US,” he says.
This would be yet another reboot for a company born out of Henrik Fisker’s failure. No, not that failure, but the one that came before. The Fisker Karma launched in 2012 and was immediately heralded for being one of the best-looking and most-innovative grand touring cars on the planet.
Praise didn’t lead to success. The brand went bankrupt just a year later, its assets sold off and relaunched as Karma Automotive in 2016. Its primary product is still basically that same car, though it’s gone through a few name changes. What was originally the Karma became the Revero, then fell victim to an alphanumeric rebranding to GS-6 in 2021. Today, it’s just Revero again.
“There is not an Aston, Ferrari, McLaren, or Lamborghini class of vehicle in the US.â
It’s a turbulent history for a car with an interesting architecture …
