Meta settles UK ‘right to object to ad-tracking’ lawsuit by agreeing not to track plaintiff

A human rights campaigner, Tanya O’Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted advertising. The agreement is contained in a settlement to an individual challenge she lodged against Meta’s tracking and profiling back in 2022. O’Carroll had argued that a legal right to object to the use […]

Mar 22, 2025 - 01:02
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Meta settles UK ‘right to object to ad-tracking’ lawsuit by agreeing not to track plaintiff
A human rights campaigner, Tanya O’Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted advertising. The agreement is contained in a settlement to an individual challenge she lodged against Meta’s tracking and profiling back in 2022. O’Carroll had argued that a legal right to object to the use […]