Seattle startup Workflow Labs raises $1M to help automate tasks for Amazon sellers

Seattle startup Workflow Labs raised $1 million in new investment to grow its platform that helps Amazon sellers reach customers and manage operations.

Founded in 2022, the company has raised $3.2 million to date. The latest funding round was led by “strategic partners and industry leaders who recognize the transformative potential of proactive automation in catalog management,” according to Workflow Labs CEO Justin Leigh.

Workflow will use the new cash to expand its team, support product rollout, and enhance its automated solutions for e-commerce management.

“Our mission is to free humans from the mundanity of repetitive tasks to free them to express themselves creatively and strategically,” Leigh said in a statement.

Workflow, which currently has 11 employees, manages Amazon catalogs and operations for approximately 500 brands, according to Leigh, with plans to reach nearly 2,000 by the end of the year.

“We’re the only catalog service that proactively monitors our clients’ Amazon catalog and resolves errors before they are even noticed,” Leigh said. “Our platform automates 84% of tasks, allowing us to update about 300,000 items on Amazon each month with an average resolution time of just 2.2 days.”

Leigh, who spent 2 1/2 years at Amazon as a product manager, previously founded Ideoclick, which also built a business around assisting sellers on Amazon. He led the Seattle company until stepping down as CEO in 2021.

Previously:

• Seattle startup raises $1.3M to help Amazon sellers manage back-end tasks