Who’s paying for that Google ad? Search upgrades My Ad Center to reveal source of ad funding

Living in our modern world means dealing with advertisements. While we sometimes have the option to pay to make ads go away, in the vast majority of cases we’re stuck with ads whether we want them or not. That just makes it all the more important for us to be ad-savvy, recognizing when claims are too good to be true, and thinking critically about why we’re seeing the messages we are.

One big problem with that, though, is that it’s not always easy for us to have the full picture on the advertisements we’re being served, and too often much of that process is opaque to the end viewer. Google, to its credit, has been offering a level of transparency through its My Ad Center, and that’s now getting a nice little upgrade that can help us better understand the ads we see.