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Doc Searls Proposes We Set Our Own Terms and Policies for Web Site Tracking
Today long-time open source advocate/journalist Doc Searls revealed that years of work by consumer privacy groups has culminated in a proposed standard "that can vastly expand our agency in the digital world" — especially in a future world where agents surf the web on our behalf: Meet IEEE P7012 , which "identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines." It has been in the works since 2017, and should be ready later this year. (I say this as chair of the standard's working group.) The nickname for P7012 is MyTerms (much as the nickname for the IEEE's 802.11 standard is Wi-Fi). The idea behind MyTerms is that the sites and services of the world should agree to your terms, rather than the other way around. Basically your web browser proffers whatever agreement you've chosen (from a canonical list hosted at Customer Commons) to the web sites and other online services that you're visiting. "Browser makers can build something into their product, or any developer can make a browser add-on or extension..." Searls writes. "On the site's side — the second-party side — CMS makers can build something in, or any developer can make a plug-in (WordPress) or a module (Drupal). Mobile app toolmakers can also come up with something (or many things)..." MyTerms creates a new regime for privacy: one based on contract. With each MyTerm you are the first party. Not the website, the service, or the app maker. They are the second party. And terms can be friendly. For example, a prototype term called NoStalking says "Just show me ads not based on tracking me." This is good for you, because you don't get tracked, and good for the site because it leaves open the advertising option. NoStalking lives at Customer Commons, much as personal copyrights live at Creative Commons. (Yes, the former is modeled on the latter.) "[L]et's make this happen and show the world what agency really means," Searls concludes. Another way to say it is they've created "a draft standard for machine-readable personal privacy terms." But Searl's article used a grander metaphor to explain its significance: When Archimedes said 'Give me a place to stand and I can move the world,' he was talking about agency. You have no agency on the Web if you are always the second party, agreeing to terms and policies set by websites. You are Archimedes if you are the first party, setting your own terms and policies. The scale you get with those is One 2 World. The place you stand is on the Web itself — and the Internet below it. Both were designed to make each of us an Archimedes. Read more of this story at Slashdot.
Today long-time open source advocate/journalist Doc Searls revealed that years of work by consumer privacy groups has culminated in a proposed standard "that can vastly expand our agency in the digital world" — especially in a future world where agents surf the web on our behalf:
Meet IEEE P7012 , which "identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines." It has been in the works since 2017, and should be ready later this year. (I say this as chair of the standard's working group.) The nickname for P7012 is MyTerms (much as the nickname for the IEEE's 802.11 standard is Wi-Fi).
The idea behind MyTerms is that the sites and services of the world should agree to your terms, rather than the other way around.
Basically your web browser proffers whatever agreement you've chosen (from a canonical list hosted at Customer Commons) to the web sites and other online services that you're visiting.
"Browser makers can build something into their product, or any developer can make a browser add-on or extension..." Searls writes. "On the site's side — the second-party side — CMS makers can build something in, or any developer can make a plug-in (WordPress) or a module (Drupal). Mobile app toolmakers can also come up with something (or many things)..."
MyTerms creates a new regime for privacy: one based on contract. With each MyTerm you are the first party. Not the website, the service, or the app maker. They are the second party. And terms can be friendly. For example, a prototype term called NoStalking says "Just show me ads not based on tracking me." This is good for you, because you don't get tracked, and good for the site because it leaves open the advertising option. NoStalking lives at Customer Commons, much as personal copyrights live at Creative Commons. (Yes, the former is modeled on the latter.)
"[L]et's make this happen and show the world what agency really means," Searls concludes.
Another way to say it is they've created "a draft standard for machine-readable personal privacy terms." But Searl's article used a grander metaphor to explain its significance:
When Archimedes said 'Give me a place to stand and I can move the world,' he was talking about agency. You have no agency on the Web if you are always the second party, agreeing to terms and policies set by websites.
You are Archimedes if you are the first party, setting your own terms and policies. The scale you get with those is One 2 World. The place you stand is on the Web itself — and the Internet below it.
Both were designed to make each of us an Archimedes.
Read more of this story at Slashdot.
