Google has entered showbiz to convince young people that Android is cool too
The company has opened up a film and TV production studio called 100 Zeroes to position its tech as aspirational.
Credit: Ryan Haines / Android Authority
- Google has set up a new film and TV production company called “100 Zeroes.”
- The name of the production house is a subtle nod to Google’s own name.
- The company aims to craft content that positions Android and Google’s products as cool, desirable, and aspirational to a younger audience.
Apple’s bold move of moving into Hollywood with its Apple Originals banner laid the groundwork for Apple TV Plus. Now, Google is planting its own flag in showbiz, but it’s taking a very different approach.
