Google started a film production initiative to prove it's as cool as Apple

Android users have faced discrimination for years. Apple's emergence as a lifestyle brand and stable of competent, user-friendly hardware have relegated users of Samsung Galaxies and Google Pixels to mere second-class citizens, with derisive nicknames like "green bubble" rearing their heads every so often. Simply put, Apple is considered a cool luxury brand, and Android phones are often deemed uncool, utilitarian electronics.